Letterwinners
m club

Outreach Committee - Member Engagement

Overview

Date: 2022 - present

Currently serving as the Outreach Committee Chair on the Board of Directors for the Letterwinners M Club - the official member-driven club for University of Michigan Varsity Letterwinners. The Letterwinners M Club recognizes, connects and celebrates athletes across sports, across decades, and across the globe.

The goal of the Outreach Committee is to drive club membership and engagement. We are responsible for making our members aware of the news, events, people, and resources within this community.

Task

The club's online presence in prior years was stagnant and member engagement was nearing an all-time low further fueled by COVID restricting our ability to gather in-person.

We needed to revitalize the club from within, revamp our online presence, and modernize how we engaged with our members.